In today’s digital era, when the majority of consumers are out there browsing the internet, getting noticed online is crucial for your business. Did you know that the internet hosts over a billion websites? How will your website stand out? That’s where Search Engine Optimization (SEO) comes in.
In simple terms, SEO is the process of optimizing your website and its content so it organically ranks higher in search engine results. At Radical, our skilled team has an understanding of the constantly evolving search engine algorithms, how they work, what people are searching for, and other factors that are necessary to improve your website’s ranking.
Take a look at some reasons why SEO plays an important role for your Charlotte businesses.
Boost Organic Traffic
Did you spend a lot of time and money on designing a stunning website for your business? This may seem like a waste if barely anyone is visiting your website. If you’re not on the first page of search results, it’s highly unlikely that your business will be noticed by new customers.
If a user searches for a particular phrase, the right SEO efforts will ensure your website pops up in the top search results. This is an effective way to boost your website’s organic traffic.
Enhanced User Experience
The search engine algorithms are becoming increasingly intelligent in distinguishing a good website from a mediocre one on the basis of user experience. If a user can easily find the information they are looking for, this will lead to a favorable user experience and hence, your website will have better visibility on search engines. In addition to improving organic rankings, SEO also aims to enhance user experience.
Establish Authority & Credibility
If Google (and other search engines) considers your website to be of high value, your website is likely to rank higher than less popular websites. But how do you become an authoritative website? With SEO, of course!
SEO focuses on making a clean, easy-to-navigate website that is easily discoverable on search engines. In addition to creating a great website, other elements that help establish website authority include optimized website content, quality backlinks, and a positive user experience. Building credibility online, just like in any other scenario, requires time and consistent effort.
Increased Conversions
Have you noticed that many potential customers visit your website but exit without making any purchase? Just driving traffic is not enough for a successful online presence. SEO practices such as Local SEO and mobile SEO focus on not only generating traffic but also converting these leads into paying customers. Along with optimizing website content, it is also imperative to regularly update Google My Businesses and create listings on other online directories. Creating social media profiles also plays an important role in boosting conversions.
Better Understanding of Online Marketplace
As the world is rapidly moving on from brick and mortar stores, understanding the online marketplace has become more important than ever. Learning and practicing SEO will give you a better understanding of how things work in the digital space. With continued efforts, you can find what works for industry leaders and implement them in your business. Considering how fast things change on the internet, keeping up with SEO can help you stay on top of it.
Greater Payoff
Even though SEO is not measurable like other online marketing tools like Paid Ads, you can still calculate the ROI using proper tracking and analytics tools. In comparison to other marketing tools, SEO is relatively cheap with a greater payoff. Rather than looking at it as an expense, consider it an investment that will lead to increased returns in the long run.
Connecting with Target Audiences
Thanks to the internet, we can find answers to virtually any question in the fraction of a second. SEO practices make the most of these searches by optimizing your content, so that target audiences are easily able to discover it. Using SEO in your website content, blog, image descriptions, video descriptions, etc, increases their chances of showing up when a user searches for the relevant keyword.
Benefits Offline Businesses
Having a website is definitely beneficial and often a major part of building an online presence. But it’s possible that your business may not be generating enough revenue to afford a website. However, SEO is relevant even if your business doesn’t have a website yet. Search engines look into factors other than your website. You can implement SEO practices for creating your Google My Business profile and Google Maps, which will help potential customers find the contact information and directions to your business. Also, Google shows customer reviews that can further enhance your digital presence.
Scope Beyond Google
Google is certainly the top search engine, but it’s not the only place where people are searching for products and services. Every day, there are new emerging searchable platforms like Instagram Shop, Facebook Marketplace, or e-commerce sites like Amazon. Good SEO practices have a broader scope beyond Google. These are applicable and effective for improving your business’s ranking on other searchable platforms.
Not just these, there are several more ways SEO can help your business. Just like other essential business goals like improving efficiency and marketing products, every business needs to consistently optimize their online presence to retain and improve its ranking. But once you’ve established your business online and optimized according to best practices, you’ll need to dedicate limited resources to SEO.
